Strategy is the Foundation of Great Design and Great Design is the Foundation of Your Brand Identity
At the core of every business is a brand identity that communicates who you are and what you do. It's more than just a logo, and all about the ways in which your offering moves those who come across it. The Teak & Ink design process was developed to capture the essence of who you are, package it, and deliver it to your audience in a way that they can feel. Your people deserve an experience that wins their trust and their hearts too. Let's work together to create brand assets that leave lasting impressions.
SO, HOW DOES THE MAGIC HAPPEN?
The Design Process
Discovery + Onboarding
After we've decided to work together, we'll dive into who you are, your brand's purpose, and your project goals. This is also a preparatory phase where I'll collect existing content such as images, website copy, etc.
step one
Style + Design
After we have a strong brand strategy in place, we'll begin to develop the visuals of the project through a collaborative moodboard and initial sketches.
step two
Development + Testing
Here is where the final project begins to take shape. We will go through any necessary rounds of revision and ensure that the designs are ready to be shared.
step three
Launch + Maintenance
After making final touches, your new materials are ready to go. For web design, you will be provided with post-launch training to ensure that you feel confident about managing your new website on your own.
step four
TIMELINE / 6-8 WEEKS
The Custom Brand & Web Design Experience is perfect for startups or established businesses looking for a refresh. Starting with brand strategy, we will explore the depths of your mission, vision, and values in order to establish a strong brand foundation. From there we will develop visuals that align including a tailored brand identity system and a custom website to match. The Custom Brand & Web Design Experience ensures that effectively connects with your ideal clients and gets you the leads that you need.
Custom Brand Web Design
&
WEB DESIGN
Custom designed website that includes homepage and up to 5 interior pages
Client workbook for assistance with copy development
2 rounds of revisions
Mobile optimization
Basic SEO optimization
Launch day graphics
Pre-recorded training video
1 month post-launch support
Showit chat support
60 minute brand discovery session & workbook
Audience & market analysis
Exploration of brand beliefs, values, and vision
Brand positioning
BRAND STRATEGY
BRAND IDENTITY
Collaborative Pinterest board
Custom color palette
Typography suite (premium typography will need to be purchased by client)
2 logo concepts to choose from
2 rounds of revisions
Primary and secondary logo designs
Comprehensive brand style guidelines
2 collateral items of choice (e.g. business card set up and letterhead)
Licenses for premium fonts or graphics (can be an add-on service)
Physical printing (some items may be printed at an additional fee)
Web hosting and domain
6 Payments of $750
Other payment plans available upon request
TIMELINE / 1-2 DAYS
Perhaps you have purchased a Showit website template from me and are having a hard time customizing it. Or maybe you still don't have the time to customize the template yourself. My Semi-Custom Web Design Experience starts with one of my premade template designs that I customize for you so that your new website is ready to launch in a day or two. You get the same Teak & Ink Flair at a fraction of the cost of a custom website design.
Semi Custom Web Design Experience
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Content integration
Mobile optimization
Basic SEO optimization
Pre-recorded training video
1 month post-launch support
Showit chat support
Teak & Ink Showit website template
Web hosting and domain
Licenses for premium fonts or graphics (can be an add-on service)
1 Payment of $750
Payment plans available upon request.
$1350 per month
Additional Services: Don't see what you need? Let's chat to see if it's included in the program!
Priority service
20% discount
1 call per month to discuss needs
Priority service
20 hours per month (5 per week)
PREMIUM RETAINER
$685 per month
10% discount
1 call per month to discuss needs
Priority service
8 hours per month (2 per week)
BASIC RETAINER
5 hours per month (1-1.5 per week)
$475 per month
MINI RETAINER
Retainer Pricing
Printing Fees. I will design the materials for you to take to a print shop or print in office.
Custom Brand & Web Design (must book service separately)
What's NOT included:
Web Updates & Management: Web maintenance, content updates, etc.
Digital Materials: Email newsletters, PDF documents, blog banners, etc.
Print Materials: Event flyers, programs, signage, stationery, brochures, business card design, etc.
Social Media Design & Management: Social media scheduling, social media graphics, advertisements, etc.
What's Included:
I added the Teak & Ink Retainer Program for the solopreneur who just wishes that they had their own personal designer and/or someone to manage their social media for them. Clients who have me on a monthly retainer receive consistent and cohesive marketing materials, management, and peace of mind.
Retainer Services
1 call per month to discuss needs
